1. Who We Are
WhatsUK is operated by WhatsUK Ltd, a company registered in England and Wales, based in Manchester, United Kingdom. We provide free UK financial calculators at whatsuk.com.
For data-protection purposes, WhatsUK Ltd is the Data Controller. Contact us at: james@whatsuk.com
3. Data We Collect
3.1 Calculator Inputs
All calculations run entirely in your browser using JavaScript. We do not transmit, store, or process your financial inputs on our servers. When you enter a salary, property price, or any other figure, that data never leaves your device.
3.2 Email Subscriptions
If you subscribe to our newsletter or download a guide, we collect your email address only. This is stored via ConvertKit (see Section 5). You can unsubscribe at any time using the link in any email we send.
3.3 Contact Form
When you use our contact form we collect your name, email address, and message content - solely to respond to your enquiry.
3.4 Analytics Data
If you Accept All cookies, Google Analytics records anonymised page-view data (device type, country, pages visited, time on site). IP addresses are anonymised before storage. We do not link this data to any individual.
3.5 Technical Logs
Our hosting provider automatically logs: anonymised IP address, browser type, referring URL, and pages visited. Used for security and performance only; deleted after 30 days.
4. How We Use Your Data
- To respond to contact-form enquiries
- To send newsletters and guides (email subscribers only)
- To improve calculator accuracy and user experience via anonymised analytics
- To ensure the security and correct functioning of the site
- To comply with legal obligations
We do not: sell your data, use it for advertising, share it with third parties for marketing, or build individual user profiles.
5. Third-Party Services
We use the following third-party services. Each has its own privacy policy linked below.
| Service | Purpose | Data shared | Privacy policy |
|---|---|---|---|
| Google Analytics (GA4) | Anonymised usage analytics - only loaded after you Accept All. | Anonymised page-view data; no financial inputs. | policies.google.com/privacy |
| ConvertKit | Email newsletter and guide delivery. | Email address only. | convertkit.com/privacy |
| Gumroad | Payment processing for any paid products. | Name, email, billing details (handled by Gumroad; we never see card numbers). | gumroad.com/privacy |
| Cloudflare | CDN and DDoS protection. | IP address (for security purposes only). | cloudflare.com/privacypolicy |
6. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we process data on the following lawful bases:
- Consent - analytics cookies; email marketing (you opt in; you can opt out at any time)
- Legitimate interests - security logging, basic site performance
- Contract performance - responding to contact-form messages; delivering paid products
- Legal obligation - complying with applicable UK law
7. Your Rights Under UK GDPR
You have the right to:
- Access - request a copy of the personal data we hold about you
- Rectification - ask us to correct inaccurate data
- Erasure - ask us to delete your personal data ("right to be forgotten")
- Restriction - ask us to restrict processing of your data
- Data portability - receive your data in a portable, machine-readable format
- Objection - object to processing based on legitimate interests
- Withdraw consent - at any time, for consent-based processing (e.g. email unsubscribe, cookie reset)
Submit a data request
To exercise any of these rights, email james@whatsuk.com with the subject line "GDPR Data Request". We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8. Data Retention
| Data type | Retention period |
|---|---|
| Cookie consent preference | 12 months |
| Contact-form messages | Up to 2 years, then deleted |
| Email subscriber records | Until you unsubscribe + 30 days |
| Anonymised analytics | Aggregated; retained indefinitely |
| Technical server logs | 30 days |
| Purchase records (Gumroad) | 7 years (legal/tax obligation) |
9. Changes to This Policy
We may update this policy from time to time. Material changes will be communicated via a notice on the site. The "last updated" date at the top of this page will always reflect the most recent revision.
10. Contact
For any privacy-related questions or data requests:
Email: james@whatsuk.com (subject: "GDPR Data Request")
Address: WhatsUK Ltd, Manchester, United Kingdom
Response time: Within 30 days
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